Identive Group, Inc. announced enhancements to its Tagtrail NFC mobile services platform that make it easier than ever to launch NFC tag campaigns and create more targeted engagements. The cloud-based Tagtrail platform allows advertisers, retailers and organizations of all types and sizes to deliver dynamic, personalized content and services to users’ mobile devices via NFC and QR codes. New features for Tagtrail include: • Extension of Tagtrail’s Dynamic Action Bundle rules engine, which de...